Field Notes RSS

  1. Read more: Ambient vs. Instrument: Why Diffusers Don't Build a Conditioned Response
    Ambient vs. Instrument: Why Diffusers Don't Build a Conditioned Response

    Ambient vs. Instrument: Why Diffusers Don't Build a Conditioned Response

    Filling a space with ambient scent produces an acute effect but no conditioned response — a room saturated with constant fragrance gives the nervous system no deliberate act to attach to, so nothing accumulates. An instrument deployed at a specific transition becomes a learned cue that fires before the chemistry acts. Scenting a space and deploying an instrument are different categories, not different intensities of the same thing.

    Read more