Field Notes RSS

Functional fragrance, neuroperfumery, neuroscent, nervous system fragrance, and psychoaromatherapy are all describing the same underlying mechanism — scent's direct pathway to the brain's emotional and memory centers. The terms differ in precision, audience, and origin. Functional fragrance is the broadest consumer term; neuroperfumery is the most methodologically specific. What matters more than terminology: whether a brand can explain how and why their formulation works.